Making sense of the blogosphere
For smaller businesses – a term which describes most wide-format printing companies – the internet and social media can seem a tedious drain on time and budgets. The Internet seems to offer unlimited opportunity to make your voice – and company – known. Yet with millions of companies all trying to achieve that goal, how do you stand out?
The Image Group isn’t exactly pushing boundaries in cyberspace but its blog strategy (www.imagegroupuk.com/banners-blog ) is just plain common sense. Little and often is far better than a site where the last blog – which might look vaguely topical to the unwitting visitor – proves, on closer inspection, to have been written six months ago.
