More than one in three business leaders don’t whether their marketing budget has increased or decreased in the last financial year according to a survey of 1,021 UK workers by digital marketing agency MarketingSignals.com.
The research also found that one in five of those at the top don’t even know what audiences their marketing campaigns are targeting. A further 16% of business leaders confessed they are unsure as to which marketing channels they have used for this activity, and one in 11 said that they don’t know what marketing measurement techniques the company employs.
