The trouble with websites is that you must keep reinvesting in them. In 2012, as the world shifts from a web-centric model to one based on mobile-centric IT, companies in all sectors will increasingly discover they need three where one was once sufficient: the site you already have, a version optimised for access from smartphones and even one that works as an app. And research suggests that a few mobile websites attract most of the traffic so late adopters risk becoming marginalised.
AND FINALLY…A chilling thought from an industry conference last year: “You’re only as good as your worst employee”.
