Global Graphics Software has appointed Lawrence Geere as OEM sales manager, EMEA.
Geere will report to Justin Bailey, managing director at Global Graphics Software, who added: “We are delighted to welcome Lawrence to the team. With his blend of technical and commercial background, he is the ideal person to help our OEM customers and prospects navigate the challenges they will face as the digital inkjet market expands into smart factories, where printing of variable data content at high speed has become increasingly important.”
Global Graphics Software, a Hybrid Software group company, develops software components and Digital Front Ends (DFEs) for manufacturers of digital printers. Of joining the company Geere said: “I am excited to join Global Graphics Software at a time when its AI-enabled Digital Front End, SmartDFE, is gaining momentum. Hybrid Software Group is a major player in the workflow software market and I’m looking forward to being part of the company’s growth.”
Geere began his career in the printing industry with Scitex and has worked for Creo and Kodak in product marketing and sales, working closely with companies such as Canon, HP, Konica Minolta, Ricoh and Xerox Corporation. For the last 12 years he has worked for HP, firstly with HP Indigo as a service segment manager for the EMEA region where he focused on growing services revenue and customer experience for HP Indigo labels and packaging customers, and secondly as a strategic account manager for the EMEA region where he was responsible for HP’s largest global accounts in the labels and packaging industry.
