A new showroom called 1P/Primo Piano opens today in Italy that has been developed by ABS Group, ETT (a creative digital company specializing in experience design) and Corepixx (a company that designs interactive communication solutions using emerging technologies). The intention is that is acts as an eclectic space where visitors can get close up to try out all the emerging products in experiential and interactive installations for retail, contract, museum and corporate environments.
On show will be:
– Dynamic white and RGB lightboxes
– Interactive showcase
– Sliding and interactive fabric wall with integrated monitor
– Lightbox with art wall, a composition of monitors of different sizes
– New lightboxes with non-orthogonal angles
– Wall video-mapping
– Interactive magic mirror
– Sound-absorbing and luminious suspensions
– Lightbox with soundproofing and swing door
– Lightbox with integrated monitors made interactive by persons’ movement
– Backlit fabric furnishings
– Interactive projections
– Interactive slider-dimmable lightbox


Italian-based ABS claims to have reinvented fabric use in set-up installations. Its ABSolutely product is an aluminum and fabric system that can include dynamic lightboxes – a backlighting system that makes uses of modules placed on the back of the fabric that can be programmed according to the visual effect required. The programming of the dynamic lightboxes can be changed based on the design featured on the fabric and the elements to be highlighted. The LED lights system can be white or colored.
Another novelty recently introduced by ABS Group are ABSolutely customisable sound-absorbing panels.
