German-based Onlineprinters has now processed 125,000 climate-neutral orders through its 15 online stores. “Three years ago we decided to give our customers the opportunity to offset their carbon footprint when ordering printed materials. Ever since, the number of customers willing to take environmental responsibility has steadily increased,” said CEO Dr Michael Fries.
In total, the amount of CO2 offset by Onlineprinters customers since 1 January 2013 equals the CO2 emissions of 2,000 cars with a mileage of 10,000 km each.
Onlineprinters customers can choose to support three different projects: forest protection in Brazil, hydroelectric power in Indonesia and wind energy in Turkey. Details on the environmental projects offered can be seen at any time during the order process.
Climate-neutral print products can be labelled on request. A logo and a QR code can be downloaded and subsequently integrated into the print data. This way, the offset amount of CO2, as well as the supported project, can be traced and continuously monitored.
Onlineprinters is supported by ClimatePartner, which provides IT solutions for CO2 accounting and offsetting worldwide. “Since 2013, we have processed over 350,000 climate neutral orders for more than 700 printers in Europe. More than a third were Onlineprinters customers”, said Moritz Lehmkuhl, MD of ClimatePartner.
The print company operates all online shops and the shipment of goods with logistics partner DPD CO2-neutral.
