P&D creates Happy Faces for The Jacob Fruitfield Food
As one of Ireland’s leading sign and display companies Print & Display Group (P&D) has recently completed an innovative POS project for the Jacob Fruitfield Food Group. The project involved the creation of two hundred POS units to promote one of its popular ranges, Jacob’s4kids biscuits which comprise of four distinct products, Spinners, Happy Faces, Crazy Circus and UFO.
Managing director of P&D, Ronan Conway, explained the uniqueness of the job: “We were briefed by the client to come up with an eye catching in-store free standing display (FSD) POS unit which would attract kids and highlight four new product ranges which Jacob Fruitfield had just introduced into the market called ‘Jacob’s4kids’.We decided to put on to the headboard of the FSDU a lenticular panel displaying all the four brands so that as someone walked by it the UFO’s would flash, the Spinners would spin and so on because of the lenticular effect. To the best of my knowledge this is the first time it’s been done in Ireland.”
“We printed the job using a lenticular substrate on our Roland DG sol-jet Pro III Xc-540,” added Conway. “Then this was mounted on to lenlticular lenses which were then mounted onto the headboard. The feedback from the client was very good and that it created a lot of attention in many stores.”
Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. It is a multi-step process consisting of creating a lenticular image from at least two existing images, and combining it with a lenticular lens to produce various frames of animation such as motion or 3D.Once the various images are collected, they are flattened into individual, different frame files, and then digitally combined into a single final file in a process called interlacing.
From there the interlaced image can be printed directly to the back (smooth side) of the lens or printed on to a substrate and laminated to the lens. The combined lenticular print will show two or more different images simply by changing the angle from which the print is viewed.
Founded in 1970, P&D is a major European player in screen, digital and litho with production plants based in Tallaght, Dublin and Warsaw, Poland.
