PressOn has installed a second HP Latex R2000 printer to enable it to take on more work in profitable markets, including transport livery, whilst helping it reduce its environmental impact and strengthen its eco print solutions offering.
The company – which has specialised in large-format digital printing for indoor and outdoor advertising, with clients including Harrods, Dior, and Fendi – has worked with HP for more than 15 years. PressOn MD Andy Wilson has been an advocate of the eco benefits of HP technology for many years and the company uses solely UL Ecologo and Greenguard-certified HP latex water-based inks. HP also influenced PressOn’s decision to move away from PVC as a primary substrate and switch to PVC-free vinyl and polyester PET materials.
PressOn has recently used the HP Latex R2000 printer to wrap six electric London cabs in Metamark recyclable, self-adhesive vinyl as part of an ongoing sustainability project to showcase an eco-friendly printing practice. With the project continuing into 2023, PressOn aims to explore further recycling possibilities across future projects
Wilson explained: “Our focus is to continue educating our customers on new and best printing practices with minimal environmental impact. We continue to invest in HP’s portfolio of latex printers as the devices have an incredible colour gamut and environmental credentials, helping us support our customers’ demand for environmentally sound supply chain without compromising on print quality.”
PressOn is signed up to HP’s Planet Partners recycling programme whereby all empty ink cartridges can be recycled through a closed loop process where nothing goes to landfill.
