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    PrintFactory enters technology partnership with AVA

    Digital print workflow software provider PrintFactory has entered a technology partnership with AVA, which specialises in software modules used in the printed textile, wallcovering, floor covering, and engraving industries.

    Erik Strik, CEO of PrintFactory, said: “In addition to our already comprehensive feature set, PrintFactory workflow software now offers more features. As a cloud-based platform, we can integrate seamlessly with AVA’s software modules, and we are delighted to be partnering with a company that is committed to redefining digital print workflows.”

    According to AVA, the proliferation of new models of digital printers means that it made sense for AVA to seek a specialised partner to supply drivers for individual digital printers in order to allow it to focus more resources on other areas, such as hybrid (analogue and digital) production colour management and 3D design and editing. Impressed by PrintFactory’s list of over 3500 drivers for Windows, Mac and Linux, AVA was equally pleased to find something that they could confidently support themselves and promote to customers.

    Nick Langford, CEO of AVA, said: “We appreciate the complex and unique challenges each customer faces as they look to convert design brilliance into high quality products, quickly and cost-effectively. AVA’s software modules bring significant and measurable advantage to the whole workflow, from initial design and repeating (in two, or three dimensions), through colour separation and recolouring to digital printing and conventionally printed production. We’re inspired by our customers and use the feedback shared with us daily in the continual development of the software. The close partnerships we forge ensure AVA users remain at the forefront of technology and at the height of their own efficiency and productivity.”

    Langford continued: “Our joint development with PrintFactory ensures that AVA users profit from a totally integrated workflow and no interruption in their colour management from screen to print. Using live repeating tools, easy-to-use spot colour separations and effortless colouring and presentation capabilities, we expect that PrintFactory users new to AVA will see improved efficiency and productivity across their typical surface print workflow, leading to higher production levels and need for more print capacity.”

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