Pyramid represents UK in Fespa Wrap Rally

Pyramid represents UK in Fespa Wrap Rally 

Pyramid Visuals is one of three ‘evolutionary’ printers across Europe to have taken part in a Fespa ‘Wrap Rally’ sponsored by HP. Surrey-based Pyramid, Rigidisc in the Netherlands and GSI Printing in Belgium have each wrapped a section of a Smart Car being driven by the Fespa’s ‘Digital Man’ to the doors of the Fespa Digital show for its opening tomorrow (24 May).

As part of the Wrap Rally, Digital Man was tasked with finding the best examples of innovative digital print technologies and applications across five countries – the UK, France, Belgium, the Netherlands and Germany. The three chosen wrap stops were used to create a final design that mirrors the one being applied in the Hamburg leg of Wrap Cup Masters Series.