Roland DG has partnered with two skateboarders to create personalised skateboards using its latest inkjet printer, the TrueVis VG33-640.
Professional skateboarder Louisa Menke and editor of female and LGBTQ+ skate platform Dolores Magazine Raisa Abal, each created bespoke deck designs to symbolise what skateboarding means to them, alongside documenting their journeys to becoming female skaters as part of a video series. Both are based in Barcelona, which is also the home of Roland DG’s Creative Centre in Europe, and where Roland DG was able to bring their creative visions to life. Taking their personalised artwork, including hand painted acrylic canvases and graphic collage art, the company created the bespoke skateboards that celebrate their creative expression and individuality.
Stephen Davis, EMEA marketing director at Roland DG, said: “Skateboarding goes far beyond sport; it has its own culture and community that celebrates creativity, expression and individuality. This is very similar to the ethos of Roland DG, we are a company that thrives on pushing creative boundaries through innovation. Using our latest printer within the TrueVis range, we were able to showcase the true capabilities of our market leading print technology.”
