Screen Graphic Solutions has updated the product logos for its Truepress printer range to clarify which of the respective systems are targeted at the commercial/publishing, label and packaging markets. The company plans to begin shipping printers bearing the new logos from spring 2023.
The Truepress range includes the Truepress Jet range of large-format inkjet printers, the Truepress Label series of UV inkjet label presses, and the Truepress PAC series of packaging printing machines.
The company, which introduced its first Truepress Jet 520 roll-fed inkjet system in 2006, said that since then the types of solutions required have continued to diversify and the new logo designs and colours help clarify which Truepress products fit into which market.
The new designs are based on the concepts of tradition and innovation and use traditional Japanese colour schemes with simple lettering in a bid to communicate Kyoto-based Screen’s heritage, technological strength and ability to innovate.
