The 2021 SDEA Creative Retail Awards have recognised the best companies and talent across the spectrum of retail design and display since 2018.
This year’s jury independently judged a total of over 600 entries from suppliers, designers and retailers taking part from around the world.
The winners and highly commended are:
– POP/POS
Winner: Revolution Beauty Superdrug Signature Display (in collaboration with arken POP International).
Commended: L’Oreal Victor and Rolf Christmas (in collaboration with Kesslers International); Currys PC World – Christmas Peak (in collaboration with ITG and Currys PC World); Fanta Halloween Train (in collaboration with Adare International and Smurfit Kappa); Fulfil – WOW POS units (in collaboration with Barrows).
– Sustainable Display
Winner: Anya Hindmarch – I Am A Plastic Bag (in collaboration with StudioXAG).
Commended: Country Road – Spearheading Sustainability (in collaboration with HMKM); Central Embassy – Anima Mundi – Soul of the World (in collaboration with: Central Group and Mulyana); Woolworths South Africa – One Bottle = One Bauble = Hope (in collaboration with VM Central, Essay Gifts, Bad Weather and Woolworths In House).
– Seasonal or Temporary Display
Winner: Liberty – Peace, Love and Liberty (in collaboration with StudioXAG)
Commended: Gap – Holiday (in collaboration with KGK Genix); Unilever displays for Auchan – Christmas Marketplace Experience – Knorr, Hellmann’s and Glóbusz (in collaboration with Indicia Worldwide); Fenwicks Bond Street – Christmas Windows (in collaboration with Propability and Flourish Trading); The SM Store – It’s Christmas at SM.
– Graphics, Signage and Wayfinding
Winner: Loaf – Bristol Shack
Commended: XYZ Storage Rebrand (in collaboration with Ampersand Studio); Ecco Zurich (in collaboration with TRC and ecco Brand); Debenhams Kley (in collaboration with Stylo); Loaf – Bristol Shack; Global Media Outdoor – Strathclyde Partnership for Transport (In collaboration with: arken POP International).
– Bar and Restaurant Design
Winner: Bread Ahead (in collaboration with The Yard Creative, Quintain, and Bluecrow Projects).
Commended: Sam’s Riverside (in collaboration with DesignLSM); 14 Hills
(in collaboration with McCue and Robert Angell Design International); Norma
(in collaboration with Rosendale Design and Chef Ben Tish); Brook House (in collaboration with Brace Studio).
– Surfaces and Finishes
Winner: Harrods Beauty Hall (in collaboration with The GA Group).
Commended: adidas – Parlez educational CDU (in collaboration with Kesslers International); Hamleys Frozen II Castle and Theming (in collaboration with Propability and Flourish Trading); Phaidon Luxury Book Stand (in collaboration with Kesslers International and The Haas Brothers); Vype Inspiration Store (in collaboration with: Landor and Fitch).
– VM Scheme
Winner: Fenwick – Pink Spring/Summer Campaign (in collaboration with Propability and Flourish Trading).
Commended: The Rolling Stones – Flagship Store (In collaboration with Stylo); Woolworths South Africa – Jungle Bells; Benefit Cosmetics and John Lewis – Hello Happy Foundation Window Display (in collaboration with arken POP International); Ralph Lauren – Spring Kites (In collaboration with Stylo).
– Innovative Display Product
Winner: Footlocker – Nike React Element 55 Launch at Footlocker, Milan (in collaboration with Office Twelve)
Commended: adidas London Flagship Store (In collaboration with: Intermarketing); Casa Portuguesa do Pastel de Bacalhau; The Rolling Stones – Flagship Store (In collaboration with Stylo); Charlotte Tilbury Magic Cream Display (in collaboration with: Triplar).
– Omni-Channel Experience
Winner: Selfridges – The Instagram Edit (in collaboration with Seen Displays).
Commended: Modivo – how a stationery store becomes a phygital format (in collaboration with Nanovo); B&Q Seamless Payment (in collaboration with TCS OmniStore); Pernod Ricard – Absolut Wall Display (in collaboration with Kesslers International).
– Lighting Design
Winner: SKP – Shin Kong Place South (in collaboration with Light.iQ in partnership with Studio Illumine, Sybarite and Gentle Monster).
Commended: Tekzone Tron Lighting (in collaboration with Unibox and Grapes Design); Comur – Obidos Store; Molton Brown – Bluewater (in collaboration with: Fagerhult Lighting and Dalziel and Pow); Mundo Fantaěstico da Sardinha Portuguesa.
– Shopfitting/Fit-Out
Winner: Harrods Beauty Hall (in Collaboration with The GA Group).
Commended: Central England Co-op – Redesigned Boley Park Food Store (In Collaboration with Various); Save the Children – Urban Proposition; Smartech Flagship Store Selfridges + The Bike Shop by Smartech + Playhouse by Smartech; TBK Design – Tiles and Baths Direct Flagship Store (In collaboration with je+1).
– Technology
Winner: Modivo – how a stationary store becomes a phygital format (in collaboration with Nanovo).
Commended: Lotte Supermarket Vietnam – Contactless Sampling for Unilever brand, closeup (in collaboration with Indicia Worldwide and Alta Media, Vietnam); Pernod Ricard – Absolut Wall Display (in collaboration with Kesslers International); Tailored Brands – Mobile Body Scanning In-store (in collaboration with 3DLook).
– Pop-Up Store
Winner: Cartier – Clash de Cartier – Selfridges (in collaboration with L’Atelier Five and Selfridges).
Commended: Coach X Jean-Michel Basquiat; Room for Tea Exhibit (in collaboration with Chaimi Design Studio, CrowdArt, Yaxin Bai, Dingding Hu, Projject, Mengyao Ye, Fenghe Luo, Gongkan (Kantapon Metheekul); Majid Al Futtaim – Something Like That; Revolution Beauty Pop Up (in collaboration with arken POP International).
– Store-in-Store or Concession
Winner: Selfridges – AWGE (in collaboration with Seen Displays).
Commended: Blow Bar Co at David Jones – Sydney, Australia (in collaboration with Lex Design Agency); Fiskars – Wedgwood, Waterford and Royal Copenhagen luxury concessions (in collaboration with Studio Found); Harrods – Heathrow Terminal 5 Orlebar Brown pop up Summer 2019 (in collaboration with TRC and Orlebar Brown); Barbour – Flourishing Florals (in collaboration with Stylo)
– Food Beverage and Supermarket Design
Winner: Longo’s Liberty Village (in collaboration with: Ampersand Studio).
Commended: The Bristol Loaf (in collaboration with Phoenix Wharf); Asda Sustainable Store Trial (in collaboration with CreativeRace); O Mundo Fantástico da Sardinha Portuguesa; Glenfiddich – Glenfiddich Grand Cru (in collaboration with Kesslers International).
– Independent Store
Winner: Majid Al Futtaim – That.
Commended: Ellis and Killpartrick – Cheltenham (in collaboration with C-Inside, D Shopfitting and HSA Manufacturing); Wembley Park Market (in collaboration with The Yard Creative, Quintain and mRktmRkt); Dermalogica – Bluewater Store (in collaboration with Lime Blue, Dalziel and Pow and Bluewater Shopping Centre); MacGregor and MacDuff – Flagship Store.
– Retail Experience
Winner: Samsung KX.
Commended: Balabala (in collaboration with: Dalziel and Pow); Lyle and Scott Edinburgh Flagship Store (in collaboration with Office Twelve); Magenta Experience Centre – Deutsche Telecom x T Mobile (in collaboration with art1st design studio); Mundo Fantástico da Sadinha Portugues
– Overall Store Collaboration
Winner: Wembley Park Market (in collaboration with The Yard Creative, Quintain and mRktmRkt).
Commended: AT&T – Dallas Experience Store (in collaboration with Twenty Four 7); Central England Co-op – Redesigned Boley Park Food Store (in collaboration with Various); Dermalogica – Bluewater Store (In collaboration with Lime Blue, Dalziel and Pow, Bluewater Shopping Centre); Tekzone Tron Lighting (In Collaboration with Unibox and Grapes Design).
– Store Design of the year
Winner: Timberland Carnaby Street (in collaboration with: Dalziel and Pow).
Commended: Flannels Oxford Street Flagship (in collaboration with Pconp); Pets at Home New Store Concept, Stockport (in collaboration with Briggs Hillier); Twinings Strand Flagship Store Experience (in collaboration with Dalziel and Pow); Christian Louboutin – From Draft To Craft (in collaboration with StudioXAG).
