See-through graphics support First Step Finance’s move into the high street
First Step Finance, the Stockport-based debt solution company chose Contra Vision licensed products to produce see-through window graphics as a key part of its first large scale marketing campaign.
Printed by Cestrian Imaging (a Contra Vision licensee since 1996), its managing director Paul Whitehurst said: “We have printed many hundreds of Contra Vision campaigns over the years but the First Step Finance project is one the most dramatic.”
Previously based on an industrial estate, First Step Finance wanted to mark their move to the high street with high visibility graphics which would announce their presence to potential customers. With their new premises located on a busy arterial road, with high pedestrian footfall, using Contra Vision technology allowed First Step Finance to combine company details with large-scale photographs of actual clients accompanied by testimonials. The effect is eye-catching and also has the additional benefits of providing staff privacy and reducing solar glare.
First Step Finance marked their re-location with a comprehensive marketing campaign which included a re-vamped website and also their first presence on daytime TV.
Chris Hamer, Managing Director at ADZ Media who handles the First Step Finance account said: “Contra Vision’s see-through window graphics provided the ideal solution for launching our client’s move to the high street which was a key part of their business development plan. We were asked to look at signage solutions and recognised that the use of see-through graphics could expand signage into a branding and marketing tool, highlighting the company’s brand identity and also enabling us to use customer testimonials and photographs to add to the message; not just saying ‘ We’re here’ but also giving real life accounts of how First Step Finance have made a positive difference to customers lives. Our client has been delighted at how this increased visibility has driven traffic to both the website and the call centre; it is also part of the company’s ethos to become increasingly visible in key client locations. Our client has been delighted with the impact and results of this part of their marketing campaign.”
