Sihl is to sell its own manufactured and branded large-format media directly to the UK market (and through selected partners) via the formation of a new company, Sihl Direct UK, which has started trading from its sales, administration and warehousing facility in Altrincham.
Ian Turnbull, operations director of Sihl Direct UK, explains: “The Diatec Group has identified the long term strategic need to strengthen the position of its product and corporate brands to a broader audience. As a group, we have a massive manufacturing operation and we are ideally suited to developing a broad range of popular, high quality coated media products and delivering cost-effectively solutions to the market.
“Even though we are setting up this business from scratch, we have the confidence and backing of a known and trusted name, coupled with the full support of a multi-million pound international corporation.”
Products now available from Sihl Direct include specialist materials for most wide-format inkjet printers and ink technologies, such as canvas, vinyls and films as well as photobase papers.
Turnbull added: “We have the manufacturing capability to deliver very high quality materials and substrates with high service and support levels at cost-effective prices.
www.sihl-direct.co.uk
