The Simpson Group has set up an ecommerce venture aimed at attracting business from smaller UK retailers wanting professionally designed and printed POP on a budget, and on orders as low as one.
The venture can be found at www.shop4pop.com. It allows owners of independent shops to customise templates with seasonal or occasional sales promotions, order online and receive delivery of POP products within seven days. Payment is made online.
Each product on shop4pop is designed to utilise full sheets and optimise the roll widths of the digital printers at the group’s production facility in Washington, Tyne and Wear to minimise waste and reduce set-up time.
Paper products purchased from shop4pop are printed on materials that are FSC or PEFC certified. All other product materials are 100% recyclable.
