Soyang Europe sales manager Andrew Simmons has been promoted to sales director to lead an expanded sales team boosted by the appointment of David Hunter, who will be responsible for the Midlands and South region.
Hunter joins textile specialist Tim Egerton who is responsible for the company's activities in the north.
Simmons' promotion is projected to enable Soyang Europe's managing director, Mark Mashiter, to better oversee operations as the company plots its move to new premises that almost triple the size of its headquarters and improving its stockholding and logistics.
Hunter returns to Soyang Europe after a three-year hiatus. He said: "My understanding of customers' needs stems from time on the other side of the fence. Knowing the demands that they face on a daily basis allows us to work harder to deliver new, creative and profitable product lines, as well as ensure our core products are easily accessible."
Simmons said of the appointments: "This is a very exciting time for Soyang and my new position gives me the opportunity to greatly influence the continued growth of the company. We're instigating an extensive development of our range with a number of new and creative European and American manufactured materials being launched over the next few months."
