Soyang has opened a new demonstration facility at its European HQ is Accrington. The facility will run in the style of a print house, with systems ranging from narrow-width machines up to the 5m-wide Fujifilm Acuity Ultra R2 – which Soyang has been selling since last spring – in addition to finishing equipment and media.
“If you come to Soyang, it’s not just a normal demo site where you’ll just go and see machines – you’ll see an actual facility with 1.5million square metres of material in it,” said Soyang Europe managing director Mark Mashiter. “That shows how we support the industry in terms of stock levels. It’s not just about machinery, it’s about the media as well and, specifically, the right media for the right printer.
“We want to be different – the printers will be used all the time as we will be producing our own samples, so there will always be something running in the demo room.”
The new demo centre is being overseen by Gareth Newman, who joined Soyang Europe as technical applications manager earlier this year.
“Gareth has run a demo suite before in an applications department, so he’s fully versed with running print equipment,” said Mashiter. “Our aim is to be a 100% open house during business hours. So, if somebody said they want to come next week, we will be happy to welcome them.”
