Taylor Bloxham has established a dedicated team to promote its capabilities to the education and membership sectors.
Director James Fear, who is heading the team, said: “Marketing teams in both the education and membership sectors are rapidly becoming far more commercial in their outlook – partly driven by external factors but also by the nature of the people they are now employing, the lessons they are learning from other sectors such as retail and the redrawing of traditional demographics boundaries driven by new marketing arenas such as social media.
“Based on an entirely consultative approach we aim to build mutually beneficial relationships that deliver genuine added value and which are fit for purpose – strategic partnerships based upon experience, knowledge and trust.”
Fear’s group has over 20 years’ combined experience working both with and within the education institutions and membership organisations. They will be promoting joined-up marketing communications from across the group which has four distinct brands operating at different sites across Leicester – Mailbox, FastAnt, Instore and the Taylor Bloxham print operation – providing litho and digital print, fulfilment and mailing, storage and distribution and large-format/POS print.
The company was recently involved in the Membership Communication’s (memcom) annual conference and awards which attracted record-breaking levels of engagement. As part of its headline sponsorship commitment, Taylor Bloxham printed event guides and personalised menus as well as installing wall graphics and wayfinding signage to dress the entire event. The company even manufactured the trophies for the awards.
