THE DOOR TO OPPORTUNITY IS OPEN WIDE
BY NICK CRAIG WALLER, IPEX 2010 MARKETING DIRECTOR
Regardless of whether you plan to invest this year in equipment or expand the business in some other way, the opportunity to see at Ipex 2010 how new technologies could influence your market, customers and company is too great to miss.
These issues also include how existing technologies could be used in different ways either by you or your competition, and how different areas of the printing industry might influence the wide-format market.
No one company can possibly know all of the above, and Ipex 2010 will bring together a unprecedented level of knowledge, experience and ‘vision’, with experts in every relevant field imaginable – the world’s biggest print-related brainstorming session! If you can’t find the answer at Ipex 2010 you’re unlikely to find it anywhere.
For the first time, visitors to the exhibition can obtain free practical advice via a series of Printers’ Profit Zone seminars, which will give guidance on how to increase sales, profit and cashflow, as well as examining areas such as the environment and marketing. The sessions will be run by Nick Devine, founder of www.theprintcoach.com. Spaces are limited so those interested should reserve their place by registering via www.ipex.org/ppz
Ipex 2010 will provide a unique view of how developments in technology are likely to shape the industry over the next few years, but it also offers the chance to network with others to hear how they are approaching the challenges being faced by everybody. No doubt there will be several ideas and innovations in other sectors that can be applied successfully to the wide format market.
For those companies that are looking to invest, Ipex 2010 will present the perfect opportunity to check out the latest products, systems, software and add-ons. but a visit to Ipex 2010 will also provide them with valuable tips to boost their businesses.
Also, watch out for the dedicated trail finder on wide format products at Ipex 2010 to help you find your way around the exhibition more easily.



