The newest niche market: bus shelters
A few weeks ago in Minneapolis, locals were perplexed by what looked like giant ovens in the shape of bus shelters on several street corners. The bus shelters made as larger-than-life ovens – they even had heating to keep queuing passengers warm – were no prank, they were created by an ad agency called Colle + McVoy and wide-format printer Pixel Werx (http://www.pixelwerx.net) and were the innovative highlight of a campaign to launch Caribou Coffee’s range of hot breakfast sandwiches. The shelter/oven was probably much appreciated in Minneapolis where the average temperature in January is -170C. Could something like this work in the UK?
