If you're a producer of wide-format print you know it has myriad possibilities and that there's huge scope for creative development. But, not everyone in the 'creative' community knows what the possibilities are, and communicating the message can be difficult. Enter the Image Reports Think Bigger campaign – the aim of which is to stimulate a dialogue with creatives about how large-format print can harnessed as an innovative medium within mainstream communications projects, and for less well established – indeed absolutely new – areas of design.
In addition, our Think Bigger Gallery highlights wide-format print-based projects that are pushing the boundaries.
The Think Bigger Report is based on in-depth interviews with brands, agencies, well-known designers, design students, vertical market trade bodies etc. It looks at how they work, how they perceive print – wide-format in particular – and highlight how communication between them and the print sector needs to evolve to benefit both sides. You can read the report here.
