You know my thoughts on the need for large-format to better ‘sell’ its potential to the wider creative community – heck, we even introduced a Think Bigger campaign some years ago now to get possibilities in front of designers etc. who might never have even thought about digital print as having anything to do with them. So it’s great to hear that the first Pure Digital event – developed to bring both ‘sides’ together – was a success and that the model will be developed on for 2019. Lets think bigger and get behind events that put creative possibilities directly in front of those we want to buy into it.
