It seems Pixartprinting has coined the term ‘Upload&Print’ to make it clear to non-techies and non-print-savvy would-be customers exactly what it does – Web-to-print. Good on ’em. In speaking to creatives and designers over the last few years as part of the Image Reports’ Think Bigger campaign (to educate the wider market about the possibilities of large-format digital print) it is patently clear that we must adjust our language to one they better understand. ‘Upload&Print’ seems a sensible move. What other terminologies should we be evolving?
