Tree of a kind
The world might have gone crazy over family trees but do you have a strategy tree? Sounds corny but it workd for McDonalds. At its simplest the tree starts with a question that defines your root purpose: why do you exist? The answer should help you define your business/selling proposition by answering the question: what is your value proposition? This, in turn, will help you decide the customer segment you’re aiming at, by asking: who are you trying to serve? This then begs the question as McDonalds put it, how will you know you are winning? The answer to that last question should, ideally, be four/six operational and financial metrics that help you keep score. These four questions sound like common sense but that doesn’t mean they are commonly done.
