Uptime Printing reaches customers on the move
With billboard sites disappearing throughout the country Uptime Printing, a specialist large-format printer based in Bandon, Co. Cork, has teamed up with a national outdoor media company that provides innovative and eye catching solutions to the problem in the form of using 40ft trailers as advertisement sites in fields.
Managing director of Uptime Printing, Joe Healy, said that what advertisers really wanted was the ability to reach consumers on the move.
“Traditionally billboards were on the gable end of old buildings,” he said. “However, these are being knocked down but they are not being replaced. What our media partner has done is to offer large advertisement sites to companies using rigid forty foot trailers strategically placed in sites beside major roads and towns. We produce and install the graphics for the trailers using a 3.2m wide industrial solvent printer from NUR (now HP) and a 2.5m Mimaki JV3 solvent printer. The graphics are normally 3.048m high x 12.192m long and printed on a small hole mesh specifically designed to allow the wind to blow through. The advantages of this mesh are that it’s lighter and much more durable for this type of outdoor work. Currently Uptime Printing is completing a 3D graphic for Funderland, one of the largest travelling Theme Parks in the Europe which will measure 3m x 15m on a truck in limerick with a 3D graphic across the back and down one side depicting a Funderland water slide and second Funderland graphic on the front of the truck measuring 3m x 4m. “
Uptime Printing has also recently completed a number of other high profile truck prints, including three for the world famous Jameson Heritage centre in Midleton Cork and a number for BSC Management, an international association management and conference planning company for a major event in Ballincollig Cork.
“Apart from truck side printing I suppose Uptime Printing is known for its banner and mesh work,” added Healy. “For example, The Cork Film festival is coming up shortly and we will be printing all the outdoor prints for that which will be fitted onto all the new lamp standards which have a seven metre triangular section starting at the base which fits these graphics. Apart from that we also produce flags as well!”
