The 2018 Widthwise report on the state of the UK/Ireland’s wide-format print sector will be published alongside the next issue of image reports. But we thought you’d like a heads-up on the key findings ahead of the key trade shows, where so many investment decisions will be made. Or will they?
There’s nothing like a trade show to focus the mind on
investment. This year the decision as to which new largeformat
printer to buy has already been made by many of
you – and the answer is ‘none’. According to data from
the 151 large-format orientated print companies that in
January/February responded to our annual Widthwise
poll of the UK/Ireland’s large-format PSPs, almost half
– 47.02% – said they did not expect to buy a new digital
wide-format printer in the next two years (37.09% did).
That’s the first time in the survey’s 11 year history that
we’ve seen that balance. Last year the aye’s and nay’s
were equally weighted.
What’s more, 35.10% polled this time around said
they had a zero spend on any equipment/products right
across their business in 2017 and expect that to be the
case in 2018 too – 28.81% fl agged up a zero spend in a
two year period across the whole of their business when
polled last time.
However, a slightly higher percentage this year is actually
expecting to invest more in total right across their business
– 34.44% said they expect to spend more in 2018 than they
did in 2017. Last time 32.10% said they would invest more
in total over the 12-month timeline 2016/17.
So who’s doing what, where, and why? The full analysis
of all the survey data will be published in June – and made
freely available to all registered readers – but here are some
of the key indicators. Bear in mind the shape of the survey
sample – 59.60% of the PSPs have five employees or fewer
(5.30% have more than 100), 51.66% have a turnover under
£250,000 (9.93% over £5m), and for 30.46% large-format
print is under 20% of their total turnover (5.96% class it as
their total turnover).
Of the 101 respondents, 65.56% expect their turnover
from wide-format print to increase as a ratio of their total in
the next two years – only 1.99% expect it to decrease (last
years those fi gures were 62.55% and 4.53% respectively).
A whopping 76.82% also expect to grow their wide-format
specific turnover in 2018, slightly down on the percentage
(79.01%) that in 2017 said they expected it to grow over the
course of that year.
When it comes to wide-format margins, 44.37% of
those polled this time said they saw an increase in the
previous 12 months (41.14% said that in the 2017 poll).
Asked how margins in the sector compared with other
parts of their business, 43.71% said they were better,
46.36% about the same, and 9.93% said worse – a close
reflection of the last stats.
So how do PSPs feel about business? Almost half
(49.67%) said they are confident of growth, another 39.07%
said they are concerned about business prospects, but less
so than they were in 2017, while 11.26% said they are more
anxious than they were last year.
39.07% said that looking ahead five years they are very
optimistic, another 35.10% said mildly optimistic (11.26%
mildly pessimistic, 0.66% very pessimistic).
Then there was the Brexit question and what impact PSPs
expect it to have on their own business. As you might expect,
the vast majority (68.87%) said they are unsure. 20.53%
expect it to be harmful, while 10.60% think it will be beneficial.
Though the impact of Brexit was listed as a concern for
business in 2018 and beyond by 39.07% of those polled, it is
the price of supplies that worries most (54.30%) people.
In terms of priorities for the current year respondents
were asked to rank a number of options. You guessed it – top
priority for most (41.61%) is growing turnover, while 16.78%
said improving margins is priority number one (33.64% and
20% respectively in the 2017 poll). Improving return on
capital employed is only top for 2.03% and even finding new
customers is only top for 12.08%, entering new markets
6.04%… you get the picture.
And how is turnover going to be increased? Well by offering
creative design services it appears. Almost two-thirds
(60.26%) of polled PSPs said they expect to add this service
to their offering within the next year – even more that said the
same thing in 2017 (48.97%).
Asked where they would likely invest for their wide-format
business over the next two years – beyond large-format
printers – design software topped the board (15.23%),
significantly ahead of that hot potato, workflow software
(8.61%). Other software (MIS, W2P etc.) and finishing
hardware garnered little attention.
Overall, 65.56% said they expect to spend less than
£20,000 in wide-format technology over the next two years.
Where money is being spent, the largest proportion (22.5%)
said it would be to increase capacity.
Of the 37.09% that said they would look to buy a new
digital wide-format printer in the next two years, 22.50% said
a solvent printer was on the cards – a bigger percentage than
those looking to buy a latex machine (21.25%) or UV flatbed
(another 21.25%). Textile printers? A mere 2.50% had them
on their shopping list.
Asked whether they have invested in Industry 4.0
technology, practically no-one (96.69%) said they yet had.
What’s more 74.66% of those said they had no plans to
this year.
So will those polled in 2018 still be in wide-format print in
2028? Three quarters (74.83%) said yes, the other quarter
(25.17%) not. Which will you be?
