Fespa has confirmed the programme detail for its new WrapFest 2023 event at the Silverstone racing circuit in Northamptonshire on 26-27 April.
The vinyl installation and vehicle wrapping event will include over 60 live wrapping demonstrations alongside a Wrap Talks programme.
Hexis, 3M, Adapt (with Profilm), Avery Dennison, APA, Grafityp, Spandex, William Smith, Innotech, Surfex (with FlexiShield and Teckwrap), HP and Metamark will provide wrapping demonstrations from their own pit garages in Silverstone.
Hexis will deliver live car wrapping and PPF demonstrations involving its products Hexis Skintac Wrap and Bodyfence PPF.
3M will discuss and demonstrate the nuances of how to wrap its Paint Protection Film and Print Wrap Film IJ280, as well as talkthrough the preparation and application of its colour change Wrap Film Series 2080, using 3M Knifeless Tape.
Adapt, in partnership with Profilm, will run live demonstrations by its head of technical services, Eugene Voigt, using the Gloss, Matte and ProColor series.
APA will deliver a wrapping demonstration using new limited edition colours from its UltraJet Line.
Metamark, represented by Paige Walton, will demonstrate a wrap using products including MetaCast MCX, a new product offering 12 years durability
Surfex, which is partnering with Flexishield and Teckwrap, will demonstrate the preparation process of wrapping and the limitations and techniques of wrap application and heating.
The Wrap Institute, the event’s official training partner, will also organise sessions on behalf of Fespa in its own pit garage.
Meanwhile, the free-to-attend Wrap Talks will feature some high-profile figures. TV presenter, podcaster and influencer Yianni Charalambous, owner of Yiannimize, will take part in an interview discussing how a chance encounter with an Arsenal footballer snowballed into becoming him becoming a celebrity car customiser.
In a talk titled ‘Caesar Salad Logic: Can I Take Your Order? Deceptively simple selling tips for sign shops and installers’, Justin Pate, founder of The Wrap Institute, will provide tips on how to optimise the sales strategy, while keeping customers happy. In a second session titled: ‘Going within: why interior wraps are the future’, he will talk about the key focal points for success and share an interior renovation project with the Amsterdam Loft Wrap Rejuvenation.
Professional racing driver and YouTube personality Archie Hamilton will lead a panel discussion exploring market trends and innovative projects. Joshua Stedford, Livery Magic, will discuss the creative process of developing a Livery, including tips on logo and decal placement, how to create a brilliant colour scheme, and how to use a car’s body shape to your artistic advantage. Wrap entrepreneur Corey England, the founder of Devon-based company Wrap Capital, will discuss his Lamborghini Huracán fade wrap project being showcased on the WrapFest show floor.
Also due to speak are Suzi Ward from Fespa UK Association, and Jon Hutton from Prism Environmental, who will discuss the importance of prioritising recycling throughout the supply chain, given the increased demand from consumers for brands, retailers, suppliers and manufacturers to be environmentally astute.
In a session titled ‘Wrap to Race’, World Wrap Masters judge Mr Sunshine (aka Ole Solskin) will provide a technical description of what is needed to wrap a race car, exploring the crucial elements of consideration for a competitive wrap, such as wind flow and turbulence.
“After lots of hard work behind the scenes, we’re delighted to be able to share the details of our content-rich event experience. From the earliest planning stages, we were determined to provide attendees with a diverse array of content and experiences, from learning intricate wrapping techniques, to asking successful wrapping entrepreneurs in person. The interest from both brands and big industry names to be part of this event has been overwhelming, and we can’t wait to get the show started,” said Duncan MacOwan, head of marketing and events, Fespa.
